The Baby Show 2022

Gifted¦ Pregnancy during the pandemic and giving birth at the height of the second peak were strange experiences. Amongst other things, I really missed the experiences of going out shopping and going to The Baby Show. I went to it a few years ago when Autumn was a baby and loved seeing products in person, getting great discounts and discovering new brands. Therefore, I was very excited to see that it was back this year at three locations. We visited it at the ExCel in London (it was there from 4-6 March), but it’s also on in Birmingham at the NEC between the 13th and 15th of May before coming back down to Olympia, London from 21st – 23rd October 2022.


I can’t speak for Olympia, but ExCel and the NEC are both very accessible and it is easy to find the exhibition spaces. There are lots of toilets and food facilities too (both very important for pregnant and breastfeeding women). My only qualm was that The Baby Show was at the very back of the ExCel. Currently it is no problem for me. However, I would have seriously struggled when I was pregnant with Reuben. My bump was HUGE and I had PGP which made it very painful and difficult to walk. It even triggered Braxton Hicks.

ExCel London 2022


Live Talks Stage

The live talks stage is a fantastic place to get advice on all things parenting. Throughout the day, there are talks from experts, discussions and Q&As. These cover topics from first aid, breastfeeding, mental health, positive birth and the all-important issue of sleep.

Buggy Testing Track

The buggy testing track from Made For Mums is, in my opinion, one of the best features of The Baby Show. It allows you to try out buggies from various brands on a test track with a number of terrains and slopes to get a real feel for them. It’s so important to make sure you’re going to be happy with the pram or pushchair you buy, as you’ll be using it a lot! Although, fortunately, I’m very pleased with the travel system I bought for Reuben, I really wished when I was pregnant that I’d had this opportunity to put several to the test!

Lupilu Changing Area

It’s obvious that a lot of people are going to be bringing babies, so it makes sense that there would be a changing area for them. Sponsor of The Baby Show, Lidl, are providing it this year with comfy OBaby changing tables and mattresses and free Lupilu nappies for your little ones to put to the test!

The Baby Feeding Café

The feeding area was gorgeous too, with bottle warmers and microwaves. There was also delicious complimentary For Aisha baby food! Unfortunately, Reuben is off his food at the moment as he’s cutting several teeth through at once. He usually loves For Aisha food!

However, there was a private feeding area where we spent a LOT of time. Poor Reuben wanted lots of Mummy milk to comfort him. I was so comfortable on the rocking chair I could have fallen asleep cuddling him. Although you could hear the hustle and bustle of the event beyond the curtains, it felt very private and comfortable in there.


There is a fantastic variety of stalls this year and some great discounts and competitions to be spotted. There are so many pushchairs, cots and car seats there to see that I would definitely advise it for expectant parents. However, even as a parent of a 14 month old, I still found it quite worthwhile going.


I’d advise taking a bag with you, or making a beeline for the Lupilu stand first. We started to accumulate more baby things than we could carry or fit in the pushchair (and that was bearing in mind the sensible decision we made to buy a new changing mat right before we left).

A Lupilu goody bag is £1 and is good value for the products you get in there. We got some baby wipes, a nappy and there was originally some body wash in there. However, they kindly changed up the product in there for some paediatrician approved baby lotion to try and soothe Reuben’s poor red teething cheeks. We were also introduced to their new premium nappies, which are far more sustainable than their standard ones and contain 0% perfume, lotion & latex.

Lupilu by Lidl stand at The Baby Show

Hot Milk

One of my nursing bras I’ve had since pregnancy is failing on me as the elastic has gone and another beautiful one has a fraying strap. While I can wear it at the moment, it’s not exactly going to be a good look with strappy tops and dresses in the summer! Therefore, I was pleased to find Hot Milk there with special show discounts and a 3 for the price of 2 offer. It’s saved me so much money.

Louie Boutique

As I previously mentioned, one of my favourite things about these shows is finding businesses I’ve not seen before. One such gem this show was Louie Boutique. Just look how cute their handmade knitted little booties are!

Baby booties at The Baby Show

I managed to get Reuben a lion pair which are adorable! I’d have bought more and taken advantage of their offer.  However, he has such massive feet that they were the only pair they had in his size. They looked comically huge next to the teeny tiny little newborn booties.


You can see a full list of exhibitors here.


Although I wish I could have gone to The Baby Show when I was pregnant, I’m so glad I got to experience it with Reuben!

Children go free, but adult tickets start from £22.50.

There is also a Tommee Tippee package available, MAM one-to-one consultations available to book and the option to pre-order a Made For Mums goody bag.

You can buy your tickets here.


Disclosure: We were gifted complimentary tickets in return for coverage of The Baby Show. As always, all views and opinions are honest and my own. 


1 thought on “The Baby Show 2022”

  1. This sounds like a great day out if you are expecting or have a new baby. The buggy testing track sounds fantastic. A buggy is such a big buy and I would have loved to have tried mine when my girls were little. x

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