Collaborative Post¦ Brand building is one of the most essential tools for growing your business, whether you’re just starting to profit from your hobby, or have already achieved success and are wishing to take your name to the next level.
Branding is how you get your customers to remember your name and what you do, it will attract new faces and bring existing customers back for more.
Regardless of your size, it’s never too soon to put branding at the forefront of your business plan. If you’re looking to soar to the heights of success, then here are just five ways to build a better brand.
- Originality is a Must
Research your competition – this is essential – but don’t outright copy them. You need to find the line between learning from your competition, and doing exactly what they do, exactly how they do it.
We know that being truly original is difficult, and when you find something that you like, you should of course take inspiration from it. But never copy, it can get you in a lot of hot water later down the line.
- Define Your Look
One way to be remembered, to stand out from the crowd, is with a distinctive look. Everything from fonts, to colours, to imagery, should be carefully considered.
Find a look that you love and stick to it. Remember, it’s important that it represents who you are as a company as much as possible.
Once you’ve decided on your branding, everything from email signatures to website fonts should use your branding.
- Invest in SEO
Search engine optimisation is essential for getting your brand in front of the eyes of new customers.
Digital marketing can be tricky, and it can be hard to know where to start. However, agencies such as Maratopia Digital Marketing can audit your website to find out where you need to improve. And, if keyword optimisation and google rankings leave you feeling confused, they can even enact the necessary SEO solutions for you.
- Connect With Customers
Building a relationship with your customers is essential for creating loyalty, and studies show that 43% of customers will spend more with brands that they are loyal to.
Your customers want to feel as though you hear them. Being active on social media is a fantastic way to ensure that you’re easily contactable by your customers. Make sure that you respond to any concerns, and post regularly to keep your followers engaged.
- Make Use of Influencers
Influencers are a great way to get your brand in front of the eyes of new customers. Influencer marketing is rising in popularity, with platforms like Instagram and TikTok becoming a hotspot for marketing.
With sites like Upfluence, you can find the perfect influencer to suit your budget and brand.