Why is good customer service so important?

Collaborative Post¦ When I worked in retail, I always prided myself on my excellent customer service skills. These were reflected in my feedback in annual performance reviews and rewards from my employers, as well as some lovely comments from customers! I think it’s partially down to this that I always notice good customer service. In fact, I get really annoyed when I experience anything that isn’t up to what I find acceptable! I actually avoid a local sweet shop and only use their competitor. This is due to 3 members of staff ignoring me at the counter to discuss something on one of their phones for a good couple of minutes last year. Let’s take a look at why good customer service is so vital to any business or service.

Positive Customer Responses

If customers or clients are able to contact and communicate with a company, they’ll be more likely to think of them positively even if they had a problem that had to be remedied! The faster the response, the better. If you’ve ever had the arduous task of waiting and listening to hold music for an hour or more, it makes sense. If you’re already fed up, you’ll be more fed up. If you weren’t when you started the call, you certainly will be fed up now! According to CallCare, Your London Airport Gatwick will answer the phone as quickly as two minutes after you dial. When they tried several airports, they got no response at all. It goes without saying that getting no response at all from customer service is not good and can severely damage your reputation!

Financial Benefits

When you have a good customer service experience, it makes you feel good. You want to tell people and recommend that company! Word of mouth translates to more customers. If a customer has a bad experience with a product or service but it is resolved, they’ll still be more likely to return than not. Good customer service helps to retain your customers and they’ll return to you again and again. All this will pay off financially.

Productivity Boost

Nobody wants to work for a company with a bad reputation. Having people complain and be angry with you can really wear you down. Good customer service means happy customers, which results in happier staff too! When you’re happier you don’t drag your feet and are far more productive. Of course, more productivity also has financial benefits!

Disclosure: This is a collaborative post.