Collaborative Post¦ When searching for a web designer, you need to ensure that you benefit from a full selection of digital services. This post explains the key services your website needs in order to truly reap the rewards the internet has to offer…
#1: Conversion rate optimization
Visitors are nice, but customers are what it’s all about. After all, the main goal of your business website is to make money. You need a web designer who can unearth why your bounce rate is too high and who will implement methods, such as A/B split testing and usability testing, to improve your conversion rate.
#2: Branding
Branding is essential in order to give your business a clear image and a strong sense of direction. This leads to enhanced credibility and a solid connection between the product and the customer. Therefore, a strong brand image makes individuals more inclined to purchase. A top web designer will help you to solidify the identity of your brand. Some companies will tie in offline methods too, including promotional products, like Dynamic Gift offers, and event marketing.
#3: Mobile design
If you want to truly reap the rewards of the Internet then you need a business website that is designed to suit smartphones. More and more people are using their mobiles to go online, and this is something which is only set to increase. Mobile web design is largely different from your traditional design, so you need a designer who is experienced in this area. It’s not just about making sure that your website is optimised for mobile in terms of appearance and use, but it is about your mobile SEO strategy.
#4: Internet marketing
A good website designer will utilise several marketing techniques in order to maximise your business’ visibility. Search engine optimization (SEO), Pay per click (PPC), and Search engine marketing (SEM) are three essential components of internet marketing. If you don’t manipulate the internet to maximise promotion then you will miss out on a wealth of potential customers.
#5: Email marketing
Email marketing is pivotal in driving traffic. A good web designer will ensure that your e-newsletters are effective and do not end up straight in the trash. This is a crucial advertising medium that is so often misused.
As you can see, there are a number of different services you are going to need from a web designer if you want to reap the rewards of maximum exposure and success in the online world. It is not enough to simply have a website that looks pretty – it needs to do so much more than this! It needs to tell people all about your brand and it needs to drive conversions.
Disclosure: This is a collaborative post.