“Do people still even play Pokemon Go?” I saw written about a million times underneath posts on social media celebrating a year of Pokemon Go last week. Unless you were hiding under a rock somewhere this time last year, you’ll probably remember the craze of Pokemon Go within the first few weeks of its release. Everyone and their mums (literally) were outside in the sunshine with their phones, frantically swiping at their screens to catch pixel creatures.
Today marks a year since I downloaded the app to my phone, through a site based in Hong Kong as it hadn’t officially been released in the UK. Unlike most people who played it for a couple of months as part of the craze, I’m still playing it a year on. But why?