Online Estate Agents And Covid-19

Collaborative Post¦ Many companies have had to adapt a strong online presence as a way of surviving the COVID-19 pandemic. However, this is not the case for other sectors, as the pandemic has had some devastating effects on some e-commerce companies such as online estate agencies.

COVID-19 has impacted the housing market worldwide in a negative way. For instance, the UK has witnessed a 55% drop in rental demand since March 2020. The uncertainty brought about by COVID-19 has forced many clients to fall back when making huge purchases and most of them have put on hold possible moves during the lockdown.

Since 2020, the property sales business has witnessed many changes and this is a trend that online estate agents are looking to push to improve house prices 2021 henceforth. Like many other businesses, the property market had to adapt to the ‘new normal’ and slowly accepted that many of these changes are here to stay.

Many companies hope that things will get back to normal as they were ‘before Covid.’ However, these companies have come to accept that their customer base has changed and that a few aspects will not go back to normal.

How exactly have online estate agents faired during this pandemic and what has their fate been? Right now, our life has shifted online and estate agents know this too well as it is now a new trend in the business industry. Online estate agents have come to accept this trend and adapt accordingly.

Changes that online estate agents have had to adapt to during Covid-19

The property business has had to be more web-based, just like other industries. This has made online estate agents adopt new technologies quickly. These changes were unavoidable. Here are some of the changes online estate agents have had to adapt to thrive in the property business industry.

  1. Utilizing social media

Online estate agents have had to shift to social media for business promotions and viewings. As 2020 was coming to an end and at the beginning of 2021, many clients focused on social media. As a way of maintaining contact with the outside world. Online estate agents had to utilise social media platforms such as Twitter, Facebook, and Instagram to communicate with businesses partly because staff reduction could answer the phone.

Online estate agents had to use social media to promote property online through social media platforms as the main communication tools. This way, they have been able to get some good results. Estate agents will have to adapt more as expectations in the business market are set to increase.

  1. Shifting perspective towards engagement

Online estate agents learnt that there was a need to move towards more engaging content. Posting a few pictures of a property is one thing and keeping the attention and engaging online property viewers is another thing. Online estate agents have realised that it’s all about trustworthiness and relationship besides displaying property information. Property agencies have had to pay more attention to FAQS, engage clients more, and respond fast to inquiries.

  1. Safety first and continued restrictions

Truth be told, nobody knows how long the Covid-19 pandemic will last. Restrictions may lift during the summer period and be back again during autumn. It’s good to put safety first if things go back to normal and safety has to be the business theme. It’s good to adapt and adjust as soon as possible to prepare for any circumstances.

For online estate agents to be successful in the future, they will have to adopt future-proof strategies today. Here are some suggestions that the property business will need to survive in the future;

  1. Communication tools

As mentioned above, online estate agents have to invest heavily in communication tools as communication has been on the rise in the property business due to Covid-19. Online estate agents will have to improve and maintain communication between buyers and sellers. They have to keep them both informed and updated.

  1. Use of 3D walkthroughs

3D walkthroughs are among some of the biggest investments in the property business. They come in 2 forms- 3D video or the normal video walkthrough. 3D is the latest technology as it uses 3D photos that enable the user to move around the room and look like they are controlling the cameras themselves.

  1. Annotated video

3D video tools allow for floor plans and annotated video. They also allow the viewer to stroll around the home remotely. You can add additional notes, including dimension measurements and details of appliances. This way, a viewer can get a clear view of the dimensions of rooms.


Disclosure: This is a collaborative post.

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